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Written By B.J. Dichter, Posted on May 23, 2025
Does anyone remember when Scott Adams only had under 20,000 Twitter followers? That’s around the time I started tuning into his daily podcast.
Earlier this week, many people online were stunned to hear the news that Scott Adams is terminally ill. What followed was an outpouring of support from across the political spectrum. Thought leaders, public figures, and regular folks alike chimed in to share their sadness. Greg Gutfeld gave a heartfelt shoutout on The Five and even President Trump contacted Scott directly. But it was on X (formerly Twitter) where the depth of love and admiration really shone through. For those unfamiliar with Scott Adams and are just learning about him, it might be hard to understand why he’s held in such high regard or why Scott is so important for so many.
In an era flooded with noise, few voices have managed to break through with nuanced clarity, humour, and insight into human behaviour as Scott Adams. I first heard about him back in high school when many of my friends were devoted Dilbert fans. We would read the comic during our spare periods or while kicking around a hacky sack in front of the school, just hanging out. From Dilbert to his many books and eventually to his podcast Coffee with Scott Adams, he has helped millions of people sharpen their critical thinking, understand persuasion, and make sense of a world increasingly warped by narrative warfare and cognitive bias. His knack for framing an argument in such a short, concise way that anyone can understand is an art form. It is difficult to articulate his ability to send a kill shot in the form of a few short words that completely unravels your preconceived ideas or makes you laugh. You have to read his work or watch him to understand it. His communication style is calm and non-threatening, whether you agree with him or not. That’s just one of the many reasons why Scott’s announcement hit so hard. It wasn’t just news. It felt personal.
I have discussed Scott’s book Reframe Your Brain in a previous article, which explores a communication skill I first learned many years ago and later applied to the Canadian Trucker Convoy. It became a key part of our de-escalation strategy to help ensure there was no violence on the ground. That is one of the many reasons I know things remained peaceful beyond just my eyes and ears; we could not have had violence while in a positive emotional state. Everyone was psychologically primed for calm, and that framing made all the difference. These are the sorts of things people like Scott Adams, Robert Cialdini and many others have taught us through their work.
For those of you who read my articles on Substack or other publications, you will know I often try, though not always successfully, to pull something positive out of any situation and focus on those positive attributes. In the case of Scott’s announcement, while many are understandably distraught, that got me thinking. Maybe it is time for all of us to come together and do something for Scott, while we still have the opportunity.
I cannot remember a time when Scott was not a strong supporter of Elon Musk, his vision, and Elon’s ability to innovate. Scott has often jokes that somewhere inside Tesla’s headquarters, there is an unspoken rule never to create a policy that could be featured in a Dilbert cartoon.
This coming month, Tesla is on the verge of something big, something that will massively change the world. As one of the millions of people around the globe who has experienced Tesla’s Full Self Driving, I can tell you coming from someone who is a total petrolhead who loves stick shifts and lots of horsepower, the moment was surreal. Sitting in an autonomous car that could navigate the most complex traffic situations felt like being pulled at warp speed into a future that many are blind to see. It was a surprisingly emotional experience, one that made me truly absorb just how much the world is about to change. It reminded me of a segment from James Burke’s The Day the Universe Changed from 1985 that has always stuck with me.
“What’s wrong with the way things are? I mean technology may have caused problems, but it’s always solved them, hasn’t it? We are healthier, and better off, and better dressed, and cleverer, and having more fun than anyone in history. And it’s been good old inventive genius that’s given us all this, so let’s have more of the same. Tomorrow has always been better than today, so why should things suddenly be any different?… That’s fine if you’re prepared to put up with a rate of change that makes today’s breakneck pace look like a snail out for a walk. And a world more interdependent than it is now. And a level of specialization even more incomprehensible than it is now.” – James Burke (The Day The Universe Changed)
A couple of years ago, like many of us Scott Adams began regularly discussing artificial intelligence, while app stores were flooded with cheap AI tools and ChatGPT became publicly available. As usual, countless doomsday articles were written about it, as they usually are with any new technology, but Scott seemed to take a different approach. He often talked about AI products, including one focused on psychology that helps with emotional stress. In hindsight, I think we now understand why. He appeared to be attempting to build the foundation for an AI version of himself. He eventually mentioned that he wanted to develop an AI model of himself for when he is no longer in this domain, almost as if he had recently rewatched the Black Mirror episode San Junipero. It is an excellent watch, set in a simulated reality where the elderly and deceased can upload their consciousness. The 1980s themed story largely occurs in a fictional place called Tucker’s and is known for its rare optimism and its exploration of love, mortality, and the digital afterlife. You should watch it.
Recently, X (formerly Twitter) merged with the newly formed xAI, showing a clear focus on expanding the xAI ecosystem and their LLM and image generator Grok. While recently testing a Tesla Model 3 with Full Self Driving, I learned that Tesla is working to integrate Grok into its vehicles. That would explain the recent surge in capital inflows for Grok xAI data centres. It is evident that Elon Musk takes an holistic view of his companies, treating them almost as a single unified organism, the very definition of systems thinking.
Now I am going to answer the question some of you are asking while some of you have already put the pieces together. Allow me to walk you through it.
Remember a few paragraphs back, I asked what we could do for Scott Adams as thanks for everything he’s done for millions of people including Elon Musk? Remember Tesla is looking to bring Grok AI into all of its vehicles?
It is no secret that voice activation in cars has been, frankly, awful. Unreliable and clunky, which is why most of us never use it, even though it is often the most prominent button on the steering wheel. Go look at your car. I bet you forgot it is even there, right under your thumb.
The integration of AI into vehicles is a natural evolution of the technology, something many of us saw coming. Now here is the big question. Why not have Tesla and X partner to bring in Scott Adams’s voice and persona as an option or setting for the coming Grok AI integration? The Dilbert option, Grok Adams.
Imagine pressing the voice activation button in a Tesla Semi and hearing Scott Adams say, “Welcome to the greatest day in human civilization.” Or maybe you are feeling stress and anxiety driving to an important meeting, or on your way to a doctors visit or other stressful scenerios. Press the Grok Adams button under Dilbert mode and get help with a reframe that shifts you into a positive state prior to walking into your office or workplace.
I went to the internet and posted the following to a Scott Adams group on X.
Scotts Response?
I still laugh when I read his response, but for everyone upset, yes, I confirmed with Scott, he was being funny. Yet another example of his ability to relieve stress and anxiety with just five syllables. 25% percent of people who lack a sense of humour, (most of whom are in politics) may not understand why this is funny. Do not worry, just move on.
Instead of focusing on the negative of Scott’s current predicament, we all know it’s catastrophic and his case, extremely painful. However, we could also focus on building a positive outcome for him, it may not only help Scott through this difficult time, but it may also help make the world just a little bit better in the future for everyone.
In many of my articles, I often discuss problems in our governments, very real national security concerns, personal freedom, bitcoin, and the importance of individualism. I know many of you often agree, sometimes disagree, and sometimes rage quit. Maybe this time, we can all come together, amplify each other’s voices, and encourage Elon Musk to develop and implement a Grok Adams voice option once in Tesla vehicles as a tribute to our friend.
If you agree, please share this article wherever you can, help tag Elon Musk on X and write your own posts suggesting this idea. My guess is Elon will be in alignment with this suggestion if technically possible.
Elon has already made many giant leaps for mankind. Perhaps Grok Adams would be a small step for human kindness. It feels like a Dilbert comic that could write itself.
Stay strong, Scott. We’ll all be joining you for coffee tomorrow.
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